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Why is finding the right Brand photographer for your business so important?
Sarah Thomsen
A photo has the power to tell a story that words just can't deliver! People will connect with your photos way before they read any of your content. In fact, this survey suggests making the most out of your visual images. You are more likely to get 94% more views than your competitors. Everyone loves images! They are cute, they are powerful, and they have the power to change your mind. It is obvious that the images of your brand add value to your business — giving you a clearer idea of what type of people you're speaking to or how you're presenting your work. But there's more to it than that. To repeat the philosophy of Maker and Moxie, Brand photography speaks volumes about who you are and what you stand for, which is particularly important in today's competitive environment to help your business get off the ground.
So, let us walk you through what brand photography is, why it matters, and how to ensure you get the best photographer for your unique brand!
What is brand photography, and why is it so important?
Put simply, and It's the art of creating a visual representation of your brand that reflects who you are and what you stand for in all its glory. And it's important to have strong branding because if people don't know what you stand for or who you are, they won't be able to trust you with their business or money, for that matter.
Related: See Mark Egan interview John Demato on Building your brand with photos that tell your story
Brand photography isn't just limited to photos taken by professionals; anyone can create images that represent their brand in style and substance:
● Creating a visual identity for your company
● Inspiring viewers to share your story with others
● Muting your competitors' messages and promoting your messages
● Promoting new products, events, or services
Here's the deal: The success of your brand depends on its ability to communicate what it stands for and what it offers. This means that choosing the right photographer can make all the difference when it comes to making sure that your brand is represented in a way that will resonate with customers and potential clients alike. Data don't lie here. According to mdgadvertising, 3 days after seeing content, individuals only recall 10% of it on average. An image and a good one at that can increase recall by up to 65%.And for successful online sales having a good quality image can increase sales up to a whopping 90%, according to Justuno.
Photography according to brand:
You may have heard the saying, "a picture is worth a thousand words.", as emphasized by Kynda Creative in their guide to brand photography. But what if you have a thousand words and no pictures to show them off?
When it comes to your brand, you want to make sure that your photographs are up to par with what you want them to represent. If you're not careful, you could wind up with a bunch of photos that don't do justice to what your company stands for, or worse yet—you could wind up with photos that don't represent your company at all!
So why should you hire a Brand photographer? Because it's the only way to know for sure how your brand looks from every angle—and that way, there's no room for doubt!
When you're looking for a photographer for your business, you want to make sure you're getting what you pay for. It's no secret that the photography industry is saturated with low-quality and unprofessional photographers who are more interested in making money than providing quality service.
You need someone who can capture the essence of your brand and give it personality but also tell a story. You need someone who can capture what makes your company unique and show off its best features but also be able to provide high-quality images that showcase your brand in all of its glory.
Reasons why finding the right Brand photographer for your business is so important:
Hey, I understand! When you first started your business, you had no idea what you were getting yourself into. You didn't know if it would work, but you knew that it was something that needed to happen. And then, one day, your idea took off and became the best thing in the world. Now that the dust has settled, you have a lot of decisions to make about how you're going to grow your business. One of those decisions is finding the right brand photographer for your business—and we can help with that!
When you hire a brand photographer for your business, they're responsible for taking pictures of everything from product shots to marketing materials to social media posts. They'll be making sure that everything looks professional and polished so that people can see how great your business is!
Here are five reasons why finding the right Brand photographer for your business is so important:
● Your product or service is only as good as its presentation. If you're going to sell something, it has to look good enough that people will want it. And if they don't? Well…
● You need a professional who knows how to shoot images that tell a story and capture emotion—or else they'll just be taking pictures of products and packaging instead of what matters most: the experience people have when they use them!
● You need someone who understands how social media works and knows how to create content that resonates with readers online—or else all those pretty, pretty photos aren't going to matter much at all!
● You need someone who understands what makes a great brand name powerful, unique, memorable—and consistent across all platforms and platforms (not just Instagram)—so that it stands out from other brands in its category.
● Your brand is a reflection of you—and not just in terms of aesthetics. It reflects who you are as a person. When someone sees your logo on a storefront or web page, they should feel like they've met the person behind the brand. If you're looking for someone who will capture this essence of yours through photography, then it's only possible to hire a professional photographer who has a very tight familiarity with your brand of choice. This way, you'll get high-quality images that reflect who you are authentic!
● Your brand's photographs will help with SEO (search engine optimization). When people search for something related to your company name or product name, they want to see images that help them visualize what your company looks like or what their experience might be like when they interact with your products or services.
Tips for how to find the best photographer for your brand:
I'm a big believer in the power of branding and how it canhelp define your business.
But I also know that finding the right photographer for yourbrand is no easy task. It's important to choose a photographer who understandsyour brand, has a strong eye for what makes it unique and can bring out thebest of who you are and what you do. That's why I've put together this list oftips that will help you find just the right photographer.
Look at theirportfolio:
Make sure they have an impressive portfolio—you want to seeexamples of what they do well!
Ask them about theirprocess:
Make sure they know how to capture different types of imagesfor your brand (like product shots or portraits), as well as how they go aboutdoing it so that it's consistent across all shoots.
Read testimonialsfrom clients who have hired them before, if possible!
This will give you an idea of whether or not this person issomeone whose style aligns with yours, as well as some insight into their pastwork with similar clients in similar industries and situations—which can onlyhelp when making your final decision!
Different types of brand photographers for your business:
Your brand is the face of your business. It's what people see when they look at your website, and it's what they see when they look at your social media profiles. It's what people see when they walk into your office or stop by your booth at a trade show. And you know what? You need to be careful about how you choose to portray that image. There are so many different ways to go about it—you can hire someone who specializes in photography and make sure their work reflects the kind of company that you are and wants people to think of them when they think of your brand, or you can hire someone who specializes in writing copy for websites, brochures, presentations… anything that will help people understand who you are and why they should trust you.
But here's the thing: there's no one-size-fits-all solution. There are tons of photographers out there who specialize in particular genres(portrait photography), but not all brands want portraits on their websites or social media profiles—some prefer more abstract imagery that's less likely to remind viewers of specific individuals.
Photographer for a clothing brand:
For a clothing brand, for instance, finding the right brand photographer is important. If you're looking for a photographer who has experience shooting clothing, you need someone who knows how to create images that are true to your brand and will ultimately appeal to your target audience.
There are many ways that you can tell if a photographer has the right skills for your brand. For example, if they use natural light, this means that their work will be more realistic than if they used artificial lighting. Also, they need to have experience shooting clothing with different styles because each item of clothing requires a different approach from the photographer.
Conclusion:
As a business owner, you know you're in the business of selling your products and services to customers. To do that, you need to make sure that your brand is represented as well as possible. That's where finding the right photographer for your business comes in! You need someone who understands your industry and what makes it unique. Your brand photographer should be able to capture the tone of the images they're taking while also capturing all of the details that make YOUR business unique.
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